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DISCOUNT CODE FOR MAC MAKEUP 2015 HOW TO
DISCOUNT CODE FOR MAC MAKEUP 2015 CODE
DISCOUNT CODE FOR MAC MAKEUP 2015 OFFLINE

DISCOUNT CODE FOR MAC MAKEUP 2015 CODE

Using a promo code alone would not provide such insights since you would not see any sales, and therefore you might wrongly assume that the influencer campaign isn’t working. For example, if an influencer is sending you a bunch of traffic, but you’re not seeing sales, the issue may be with your product or checkout process. The benefit of using tracking links over promo codes alone is that they help you monitor both traffic and conversions using Google Analytics, regardless of which channel the influencer promoted you on. With tracking links, the influencer’s discount is connected to a unique URL. This way, influencers can include both the promo code and their unique URL link to increase click-throughs for fans and conversions and better tracking for brands. Promo codes alone are great, but many brands opt for using them in combination with tracking URLs. Strategy #2: Tie promo codes to tracking links.

Look at your referral traffic in Google Analytics to see which social channels drive the most conversions, or include a post-checkout questionnaire that asks the shopper which channel they heard about you from. If you’re really concerned about which channels are driving the best results, a more efficient option is to use other tools. However, this can lead to code overload and a lot of unnecessary headache on your part. For example, using Laura as an example, this might look like LAURASYKORAINSTAGRAM, LAURASYKORATWITTER, LAURASYKORAFACEBOOK, and so on. Fans already know their influencer’s handle by heart, so it will be easy for them to type it in at checkout on your website.Īlternately, you can create different discount codes for each of your influencer’s individual channels. In many cases, the best option is to use your influencer’s social media handle as in the example above for yogi Laura Sykora. When creating promo codes for your influencers, the key is to make them as short as possible, easy to remember and spell, while still being relevant to your individual influencer.

DISCOUNT CODE FOR MAC MAKEUP 2015 HOW TO

How to set up promo codes for your influencers However, they’ll remember that promo code and use it again to score the discount. After their first purchase, a customer is likelier to go directly to your site than to go back and click through on the link from your influencer’s original social post. Promo codes also help you track subsequent purchases.

DISCOUNT CODE FOR MAC MAKEUP 2015 OFFLINE

Promo codes track your influencer’s offline promotion efforts, whether they print the code out on business cards to share with their clients, or mention it on a podcast, in passing to a friend or at a large event, or simply in the context of a live video stream.

Promo codes offer two distinct advantages over using tracking links alone: Or it could indicate that they are exceptional at promotion, in which case you can copy some of their strategies in your own marketing or encourage adoption by other influencers.

It may simply be a sign that their audience is a perfect fit for your brand. If an influencer is driving lots of sales or sign ups through their promo code, they’re clearly doing something right. Just as you use specific promo codes for various sales and promotions, assigning specific promo codes allows you to track the success of these individual influencers. Certain social platforms, Instagram being a notable example, are closed off, and don’t allow links in posts unless the account is paying for advertising. Sometimes influencers only have the option to share promo codes. I’ll review the distinct advantages of both strategies below. Either of these is a solid strategy which you choose depends on your brand’s particular needs. When it comes to influencer marketing with promo codes, brands typically either use promo codes alone, or they tie them to unique tracking URLs.

Brands enjoy increased brand awareness and conversions due to influencer promotion.

Influencers look like heroes to their fans, offering them exclusive discount opportunities.

Brands can better track the ROI of their influencer marketing campaigns.

Many brands share exclusive promo codes with their influencers to pass on to their fans. Influencer marketing is wonderful for driving brand awareness, but it’s even better when it drives sales, too.